Customers are hard to acquire, costly to lose, and difficult to replace. Understanding who your customers are and what motivates them to buy is paramount to achieving sustainable revenue growth. In fact, according to an Economist Intelligence Unit survey of sales and marketing executives, over 60% believe that increasing revenue per customer is the best way to generate new growth.*

SAP enables best-run businesses with software and end-to-end business processes for:

• Market analysis – Increase the effectiveness of customer acquisition and retention efforts to improve loyalty and reduce churn.
• Offer execution – Grow revenue by accurately targeting customer segments with relevant product and service recommendations.
• Financial compliance – Preserve profits with greater visibility, influence, and control over factors contributing to margin erosion.

Software and Services to Create the Optimal Offer

SAP provides innovative solutions that help businesses transform every customer interaction into an opportunity for collaborative dialog to assess needs and identify the right combination of products, services, and eligible offers at the right price to convert customer interest into profit.

According to SAP benchmarking studies, by targeting the right customer segments with relevant offers, companies have been able to:

• Increase offer acceptance by 20%
• Recognize a seven-fold increase in the volume of pre-qualified leads
• Enhance profit margin by up to 3% and improve customer retention by up to 10%

SAP helps you orchestrate sales and marketing activities in a manner that ensures consistency and the highest ROI with software and business processes spanning real-time offer management, e-commerce, contract life-cycle management, convergent billing, invoicing and presentment, energy data management, customer financials management, and insights delivered by the SAP BusinessObjects portfolio.

SAP enables you to become more agile, respond more easily to changing business models, and retain your competitive edge. To help you ensure that you have accurate customer information, your IT department can use SAP NetWeaver Master Data Management to consolidate and harmonize customer information from different applications.

SAP Services provide business and IT strategic consulting services, enabling you to assess customer needs and market demand to discover relevant market opportunities and evaluate their economic viability. SAP Custom Development offers services enabling the creation and support of solutions that address your unique and competitive business advantage, so that you can align your business for success in an increasingly competitive market.

*Siegel, Jeff, "Improving Customer Relationships: An Integrated Approach," The Economist Intelligence Unit, October 2007

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