Product life cycles are getting shorter, as are windows of opportunity. And business success depends on your ability to quickly develop innovative products.

The SAP Product Definition application addresses the hurdles and inefficiencies at the critical front-end of the product development process: systematic idea management and integrated concept development. Simple and easy-to-use, SAP Product Definition helps you screen and rationalize new ideas, conduct preliminary assessments, perform detailed analyses leading into prototype design, reevaluate and revise the product concept based on early findings, and then identify a short list of promising product concepts that match your company's strategy.

As a composite application, SAP Product Definition accesses and unifies data from a full spectrum of enterprise resources, including document management systems, customer relationship management (CRM) systems, project management systems, and desktop applications such as Microsoft Office – creating new, cross-functional business processes focused on optimizing front-end product definition.

Leveraging the powerful capabilities of the SAP NetWeaver technology platform, SAP Product Definition seamlessly integrates with both third-party and SAP solutions – and lowers your total cost of ownership.

By enabling the systematic evaluation of potential ideas for new products, SAP Product Definition helps you:

• Capitalize on your best ideas
• Develop products that meet market needs and are in-line with your corporate strategy
• Mitigate the risk to your research and development pipeline through timely go/kill decisions
• Decrease time-to-market by identifying constraints early in the development process

And, together with other SAP solutions tightly integrated by the SAP NetWeaver platform, SAP Product Definition can support your new product development and introduction processes.