SAP CRM:
New Capabilities for 2007 |
Features |
Benefits |
| Enhanced User Experience |
- Elevates CRM beyond traditional task automation to a flexible, user-driven end-to-end business process execution platform that offers business users the power to access what they want the way they want it
- Provides a state-of-the art, Web-based, role-oriented interface that is both user configurable and personalizable
- Extends access to users anytime and anywhere
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- Improve user adoption and productivity
- Role-relevant interface eases learning and task completion
- Enable a broader range of users to benefit from CRM
- Task-oriented interface provides access to data and the ability to take action, allowing users to close the loop
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| Pipeline Performance Management |
- Provides targeted, role-based interactive solution for sales representatives and sales management
- Enables sales personnel to examine and manipulate their sales pipeline with an eye toward how to best hit their sales targets
- Performs "what if" scenarios to best map deals against sales targets in various quarters
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- Provide greater pipeline visibility and accuracy, improving close rates and reducing surprises
- Allow sales managers to more effectively view and manage sales pipelines across a team of sales representatives, enabling them to more effectively manage resources and deal flow
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| Business Communications Management |
- Provides an all-IP software-based, end-to-end contact center solution, including queuing and routing capabilities, eliminating the need for costly communications hardware
- Manages inbound and outbound contacts across multiple locations and communications channels effectively and efficiently.
- Provides seamless communications capabilities to distributed in-house, outsourced, or at-home resources
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- Provide better service to customers through faster response times and more consistent service across contact channels
- Improve internal performance through higher team and personal efficiency and better visibility and control over operations.
- Lower TCO through more targeted hardware/software investments and reduced installation, integration and maintenance costs
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| Real-Time Offer Management |
- Makes real time recommendations; cross sell, up sell, retention, marketing messages or actions
- Takes into account all relevant customer information, including session information, and other factors such as agent skills and offer value, to make the very best recommendations
- Leverages advanced optimization and arbitration analytics to help agents make the best decision about what kind of offer to make, when, and to whom
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- Significantly increase marketing conversion rates to offers
- Improve customer loyalty through more relevant offers based on the customer’s status, history, profile and context
- Increase customer satisfaction by bringing intelligence into all customer interactions
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| Trade Promotion Management & Market Development Funds |
- Provides centralized management of all trade funds and fund related activities; budgeting, allocation, utilization, and expensing
- Integrates access to financials, supply chain, historical trade performance data to make the best decisions
- Provides centralized management of all claims, including visibility into funds, promotions, and validation data
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- Optimize the use of trade funds to ensure increased trade profitability and brand awareness
- Increase planning and forecasting accuracy of trade promotion strategies
- React quickly to adjust promotional strategies based on changing business and market conditions
- Minimize invalid claims and accurately manage all deductions and payments
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| Service Parts Management |
- Manages supply, inventory and deployment of service parts to ensure the right parts are in place to address pending service requests
- Provides complete visibility into service parts at warehouse and in repair vans
- Allows service parts to be reserved, distributed transferred or returned
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- Improve customer satisfaction by ensuring the right parts are available during a service technicians first visit
- Reduce parts inventory costs by optimized management and deployment of existing inventory
- Quickly locate the right part to solve a customer’s problem
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| Enterprise SOA |
- Provides modular, service-enabled processes
- Adapts to facilitate unique, differentiated customer-facing processes
- Enables step-by-step deployment
- Is easy to integrate with outside solutions and data sources
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- Achieve value more quickly through more modular deployment model
- Improve differentiation through unique processes tailored to your business model
- Reduce TCO through standards-based integration with existing systems and data
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