Turn your big data into a big industry advantage

Knock down the barriers standing between you and real-time business in your industry. With the SAP HANA platform, you can extract relevant insights from mammoth amounts of data, react quickly to market changes, and create innovative industry business modelsand processes.

  • Drive differentiation in your industry by inventing new ways of doing business
  • Accelerate business performance by responding faster to market needs
  • Unlock new opportunities by exploiting the full potential of your big data

Explore solutions powered by SAP HANA ›

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Featured Resources

Shantanu Narayen, president and CEO of Adobe, talking about how the company is able to analyze large volumes of complex data using SAP HANA

Adobe: Preventing Software Piracy

Watch as Shantanu Narayen, president and CEO of Adobe, talks about how the company is able to battle software piracy using the SAP HANA appliance.

Watch the video (3 min) ›

Rinat Gimranov, CIO of Surgutneftegas, explaining how this large Russian oil and gas company is using the SAP HANA platform

Surgutneftegas: Accelerating Reporting

Hear Rinat Gimranov, CIO of Surgutneftegas, explain how this large Russian oil and gas company is using SAP HANA appliance software to generate reports from massive amounts of data – faster than ever before – for real-time insights into operations.

Watch the video (4 min) ›

Man in hard hat checking meter readings

Smart Meter Data Provides Insights for Utilities

See how SAP Smart Meter Analytics software, powered by SAP HANA, provides utilities companies with powerful customer insights and advanced segmentation using consumption patterns based on smart meter data.

Watch the video (2 min) ›

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SAP HANA Supports Your Industry

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  • SAP HANA in the Retail Industry

    Pinpoint the business issues that matter most to you – and quickly determine the best course of action with tools like real-time profitability analysis.

    • Respond to customer needs with targeted, personalized offers – anywhere, anytime
    • Calculate vendor rebates instantly to ensure all funds are collected on time
    • Leverage insight gained from customer interactions to develop exciting new assortments
    • Use enterprise-wide product availability to fulfill orders faster and make customers happier
    • Gather hourly sales and stock information across all organizations and channels

    Watch the Webcast (1 hr) ›

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  • SAP HANA in the Banking Industry

    Leverage up-to-the-minute financial and risk management insights to better detect – and react to – banking issues and opportunities.

    • Streamline customer service across all channels, including online banking, ATMs, and mail
    • Gain instant access to relevant customer insights to optimize cross- and up-selling
    • Reduce risk exposure by analyzing large volumes of real-time transactional data
    • Access real-time and historic data simultaneously to create flexible business models
    • Leverage real-time analytics to quickly predict trends and detect fraud

    Watch the Webcast (29 min) ›

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  • SAP HANA in the Consumer Products Industries

    Speed growth with deep, real-time insight into consumer and market dynamics. Evaluate trends and opportunities, and go to market ahead of your competitors.

    • Get instant, self-service access to information across internal and external data sources
    • Drive highly targeted consumer and channel opportunities with elevated ROI
    • Analyze high-volume product, order, shipment, POS, and syndicated data in real time
    • Tailor promotions to any number of consumer segment, retailer, and geographical combinations
    • Balance demand with capacity, stock, and distribution

    Watch the Webcast (1 hr) ›

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  • SAP HANA in the High-Tech Industry

    Take advantage of high-tech market dynamics in real time to instantly predict market trends, identify customer needs, and adapt to customer buying preferences.

    • Analyze real-time market and customer data to quickly develop innovative products
    • Get instant profitability and cost information by customer, market, channel, and product segment
    • Quickly simulate and optimize go-to-market programs based on price, product, and channels
    • Leverage real-time up-sell and cross-sell opportunities
    • Respond quickly to changes in production and supply, capacity, use, and inventory levels

    Watch the Webcast (7 min) ›

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  • SAP HANA in the Telecommunications Industry

    Deepen insight into customer behavior to make the most out of your interactions – increasing revenue and retention in the process.

    • Drive sustainable growth by designing and launching highly targeted offers and bundles
    • Connect the dots between network performance and customer experience
    • Address network and device performance issues to proactively drive customer satisfaction

    Watch the Webcast (45 min) ›

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  • SAP HANA in the Utilities Industries

    Analyze smart grid and smart meter data to maximize energy delivery, gauge usage patterns, and reduce costs.

    • Understand consumer usage to customize energy packages for minimum cost and maximum service
    • Optimize asset investments by correlating smart grid operations data
    • Increase visibility into grid operations to streamline capital planning and reduce costs
    • Get insight across data sources to prioritize maintenance and ensure reliability
    • Monitor all facets of meter-to-cash indices to identify revenue leakages and delinquencies

    Watch the Webcast (1 hr) ›

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  • SAP HANA in the Oil & Gas Industry

    Get detailed visibility into planned and actual demand across products, channels, and geographies – and scale capacity and inventory accordingly.

    • Instantly target areas for improvement through real-time financial, performance, and risk analysis
    • Perform simulations that allow supply chain teams to instantly respond to changing conditions
    • Access payment history and enable financial teams to efficiently manage cash and liquidity

    Watch the Webcast (45 min) ›

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