SAP Customer Relationship Management (SAP CRM) powered by the SAP NetWeaver platform gives you the power to adapt your software to changing business needs – and allows you to drive customer- and user-centric sales, services, and marketing applications.

The advantages of the open and flexible architecture of SAP NetWeaver enables you to foster innovation, connect with partners and suppliers, and run your business more cost-efficiently. The solution is built on:

• User productivity – An intuitive, Web-based user interface provides access to all relevant information and applications of SAP CRM. With support for a variety of interaction channels, such as telephony, e-mail, chat, and short message system (SMS), users can work with the interface that best meets their needs.
• Analytics – SAP NetWeaver enables analysis of both front- and back-office data, providing a 360 degree view of customers and giving you the power to optimize customer management processes.
• Integration – Built-in integration services provide seamless connectivity with all SAP Business Suite solutions. Open interfaces and support for standards such as XML-based Web services, SOAP, and RosettaNet ensure seamless integration with external systems.

SAP CRM powered by SAP NetWeaver provides a complete portfolio of preconfigured, customer-centric business scenarios – enabling you to increase the quality of your customer interactions and drive innovation. Plus, a variety of deployment options offers the flexibility you need to adapt to changes and leverage your current IT investment.