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More than ever, in today's challenging business environment, best-run companies are staying focused on their most valuable assets – their customers. Companies seek to retain their best customers and maximize the effectiveness of every customer interaction – whether it's sales, service, or marketing.
Unlike other CRM software, the SAP Customer Relationship Management (SAP CRM) application, part of the SAP Business Suite, not only helps you address your short-term imperatives – to reduce cost and increase your decision-making ability – but can also help your company achieve differentiated capabilities in order to compete effectively over the long term
SAP has helped best-run companies in more than 26 industries to achieve excellence in all aspects of customer relationship management. Learn more:
With SAP CRM, marketers gain the essential business insights needed to make intelligent decisions, sharpen their focus on customers to drive demand and increase customer retention, and better manage marketing resources to do more with less. Key SAP CRM marketing capabilities include:
SAP CRM enables you to:
Get a complete view of marketing capabilities with the SAP CRM solution map and solution overview (PDF). Discover how to improve your ROI with SAP Education.
With SAP CRM, you transform your direct and indirect sales force into a team of knowledgeable and trusted advisors – fostering efficient collaboration between sales, marketing, and service teams to align efforts on fulfilling customer needs. Key SAP CRM sales capabilities include:
Get a complete view of sales capabilities with the SAP CRM solution map and solution overview (PDF). Find out about capabilities for sales performance management (PDF). Log-in required. Discover how to improve your ROI with SAP Education.
With SAP CRM, you can reduce your service costs while enhancing customer satisfaction by streamlining your service operations and delivering exceptional customer service. Key SAP CRM service capabilities include:
Get a complete view of service capabilities with the SAP CRM solution map and solution overview (PDF). Find out how to differentiate your company through service excellence (PDF). Log-in required. Discover how to improve your ROI with SAP Education.
With SAP CRM, you can maximize customer loyalty, reduce costs, and boost revenue by transforming your contact center into a strategic delivery channel for marketing, sales, and service efforts across all contact channels. Key SAP CRM features and functions that enable contact center capabilities include:
Get a complete view of Interaction Center capabilities with the SAP CRM solution map and solution overview (PDF). Discover how to improve your ROI with SAP Education.
With SAP CRM, you can turn the Internet into a profitable sales and interaction channel while providing consumers and business customers with a personalized online experience and convenient self-services. Key SAP CRM Web channel capabilities include:
Get a complete view of Web channel capabilities with the SAP CRM solution map and solution overview (PDF). Discover how to improve your ROI with SAP Education.
"Because of improved pipeline visibility… our directors and sales managers make better use of their time during weekly attack plan meetings."
FMC chose SAP over the competition and saw immediate benefits after implementing SAP CRM in just 10 weeks. Watch the video.
Watch demos and sessions from SAPPHIRE 2009 Orlando, SAP's main business and technology event. Log-in required.
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