SAP CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER REFERENCES
How much value can you generate by offering customer-focused products and services and by implementing customer-centric processes that result in lasting relationships? Our ROI reports show you the substantial financial benefits that companies realize when they implement the SAP Customer Relationship Management (SAP CRM) application.
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"Customers, Not Cars, Now Drive Auto Importer's Strategy" 
Case Studies
Check out this case study describing how Colmobile, Israel's largest auto importer, is using SAP CRM to deliver a differentiated customer experience. (Bloomberg Businessweek Research Services, 2011)
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"Multichannel Service Delivery: Getting the Customers the Service They Want, Where and When They Want It"
Case Studies
Between May and June of 2010, Aberdeen examined the experiences and intentions of more than 170 service and manufacturing enterprises in the use and selection of nonfield-based service delivery channels and enterprises. (Aberdeen, 2010)
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"SAP: Leveraging Problem Management as the Key Element of Continuous Improvement"
Customer Success Profile
Read how this global software services provider deployed SAP IT Service Management to turbocharge its highly specialized issue resolution processes without altering the rapid pace of global support for its 2,000-plus users.
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alfanar electric
Customer Success Stories
Read how this leader in the Saudi electrical market uses the SAP Customer Relationship Management rapid-deployment solution to support opportunity and pipeline management. It’s now easier for the firm to accurately plan and forecast revenue, deliver projects more quickly with higher quality, and measure profitability.
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Arkopharma Laboratories
Business Transformation Studies
Learn how this pharmaceutical company that specializes in natural medicines streamlined its sales processes and optimized sales team productivity when it implemented SAP solutions, enabling the company to realize substantial time and cost savings, with increased sales that reflect improved customer satisfaction.
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Bank für Sozialwirtschaft
Customer Success Stories
Learn how this German credit institution gained a comprehensive view of its customers, clearly defined processing stages, and introduced efficient sales management by integrating SAP Customer Relationship Management into its existing software landscape.
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Bayer MaterialScience
Customer Success Stories
To adjust to long-term market trends, international customers, and tough global competition, plastics giant Bayer MaterialScience had to streamline operations and get a 360-degree view of all sales, distribution, and service processes. Find out how SAP Customer Relationship Management helped it implement these changes.
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Bennett, Coleman & Company (Times of India)
Business Transformation Studies
Learn how the Times of India improved customer service levels with SAP Customer Relationship Management (SAP CRM). The company has transformed its manual system, and employees now connect with customers via a single contact point. Since SAP CRM implementation, customer retention, renewal rates, and cross-selling opportunities have all surged.
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Bentley Systems
Customer Success Stories
Find out how a leading software provider is improving customer service and increasing operational efficiency by relying on SAP CRM. Through its native integration with SAP ERP and highly intuitive user interface, SAP CRM is supporting integrated cross-departmental processes along with a broad set of business users.
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Birmingham City Council
Business Transformation Studies
Learn how the city council of the United Kingdom’s second-largest city launched a far-reaching business transformation program using SAP software, putting it well on the way to realizing more than £1.5 billion (€1.8 billion) in savings.
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