Customer Relationship Management

• Why SAP for Lines of Business
• Sales Line of Business
• Service Line of Business
• Marketing Line of Business

Get the customer experience edge

Earn customer loyalty, win more deals, and reduce service costs with SAP CRM software.

Gain a competitive edge with differentiated customer experiences. SAP CRM software helps you engage with your customers anywhere, anytime and on any device. With complete customer information—from interaction history to social media sentiments—and intuitive tools, you can continually improve your sales, marketing and service processes and delight your customers.

The potential benefits?

• Quicker, action-ready customer insights with an ultra-fast analytical engine
• Greater ability to identify and seize new opportunities ahead of the competition
• Improved agility and speed with leading-edge cloud-based and mobile tools
• Enhanced customer interactions, differentiated experiences, and increased loyalty

• May 31, 2012SAP Broadens Industry Reach With New Analytic Application for Aerospace and Defense ›
• May 29, 2012SAP Named Leader in Global CRM Software Market ›
• May 24, 2012SAP Public Services Urges Congress to Adopt Innovative Solutions to Address the Nation's Biggest IT Challenges, Save Taxpayer Dollars ›
• May 23, 2012SAP® Urban Matters Initiative to Help Cities Run Better Than Ever ›
• May 23, 2012SAP General Meeting agrees to Dividend Increase ›
• May 22, 2012SAP Helps Finance Leaders Run Best-in-Class Close and Reporting Processes ›
• May 22, 2012SAP to Expand Cloud Presence with Acquisition of Ariba ›
• May 21, 2012SAP Named Supply Chain Management Leader Based on Revenue ›
• May 16, 2012SAP HANA® Offers Multi-Node Capabilities to Help Customers Scale Out ›
• May 16, 2012SAP Broadens Analytics Reach With New Stake in Data Discovery and Visualization Market ›