SAP Web Channel Experience Management

Thrive in a Web climate where customers call the shots – with Web channel experience management

Turn the Internet into a profitable sales and interaction channel with the SAP Web Channel Experience Management application. Provide customers with a delightful online shopping experience, while you leverage powerful and convenient self-services to manage all interactions from one place.

  • Emerge as a leader in markets where power is shifting from vendors to customers
  • Start an evolution from 'relationship management' to 'total experience management'
  • Expand market reach with going-global sales and marketing capabilities
  • Fulfill greater needs for adaptability and responsiveness with Web channel experience management
Women calling to make a purchase after a delightful Web shopping experience

Featured Resources

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Coop: Delivering Mobile Commerce

How did Switzerland's largest retailer helps its customers make better use of the time they spend commuting? Discover how Coop matched SAP's core ERP and CRM systems with its mobile capabilities – enabling customers to order groceries on their way home.

Read the case study ›(login required)

Man working at his computer in an outdoor area

Serve Multichannel Customers Across Devices

Digitally-armed consumers are well-versed in comparing and sharing their opinions on mobile devices. They can flock to various social media platforms to broadcast their views. How can your enterprise effectively engage this audience through digital channels and offer the most intuitive customer experience?

Read the blog ›

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Follow Us on Twitter for Trends and Updates

Are you looking for the freshest and most relevant information on Web channel experience management? Follow us on Twitter @SAPCRM and search for the #wcem. Use that hashtag to post reviews, comment, and share stories with other users.

Follow us @SAPCRM #wcem ›

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What's Included

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  • E-Marketing

    Increase revenues and user adoption by providing customers with a targeted, personalized online experience. Foster customer loyalty with e-marketing from SAP.

    E-Marketing

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  • E-Service

    Empower customers to research and resolve issues while enabling knowledge sharing to foster a sense of community.

    E-Service

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  • Web Channel Platform

    Leverage a single, flexible platform that provides agility. Configure your B2C or B2B Web presence to make adjustments as needed, reducing time to market.

    Web Channel Platform

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  • E-Commerce

    Deliver the best personalized offers to your customers by leveraging a real-time view of their activities with e-commerce for Web Channel Experience Management.

    E-Commerce

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