Deliver products and services that keep pace with rapidly changing demand

Keep pace with the way your customers use your products or services – no matter how much their preferences evolve and change. Tap into real-time customer insights to drive innovations and improvements that build loyalty.

  • Gain deep insight into your customer base and take action using that intelligence
  • Attract and retain customers by delivering products designed around their needs
  • Maximize the effectiveness of your channels to expand market reach
  • Deliver the right products to the right customers at the
    right time

Sauer-Danfoss: Increased quote and sales-order accuracy to 98%* ›

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Solutions for Sales and Marketing

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  • Solution and Performance Selling

    Create quotations and performance-based contracts with our industrial machinery solutions. And, take care of equipment and tool management at the same time.

    • Increase profits by improving RFQ/RFP processes, margin management, and demand generation
    • Improve customer service with world-class interaction center management
    • Simplify marketing activities with superior resource management and target marketing

    Sauer-Danfoss: Cutting Cycle Time from 4 Weeks to 4 Hours* ›

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  • Configurable Products Sales

    Tap into powerful product configuration capabilities across the entire lifecycle – from forecasting and guided selling to order processing and final billing.

    • Drive customer loyalty and satisfaction with configurable solutions that meet unique needs
    • Leverage guided selling to maximize productivity, and reduce reliance on engineering expertise
    • Lower sales management and sales training costs with fast, easy-to-learn configuration processes

    Nord Drivesystems Group: Achieving efficiencies with over 55 million product configurations ›

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  • Project Lifecycle Management

    Get complete project lifecycle management capabilities, including quoting, costing, engineering, manufacturing, installation, billing, service, and maintenance.

    • Minimize time to profit for new projects by saving time in research, development, and engineering
    • Drive sourcing and quality cost savings by using economies of scale during the manufacturing ramp-up
    • Ensure transparency in project activities across customers, suppliers, contractors, and employees

    Solution in Detail: SAP Portfolio and Project Management ›

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  • Sales OnDemand

    Get mobile, Web, and subscription solutions to help your sales, service, and marketing teams work efficiently, close deals quickly, and improve customer loyalty.

    • Get world-class sales functionality in a software-as-a-service or cloud delivery model
    • Take advantage of subscription-based pricing and SAP ERP integration for fast ROI
    • Provide your sales force with access to productivity tools and information – anywhere, anytime

    Demo: SAP Sales OnDemand for iPhone, iPad, and Blackberry ›

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  • Salesforce Management

    Improve your sales forecasting, territory planning, account maintenance, pipeline management, and demand planning – by relying on integrated and automated sales solution.

    • Help your sales force acquire profitable customers, speed buying decisions, and improve productivity
    • Increase revenue and foster sales force potential with customer relationship management software
    • Tighten account data control, and improve accurate reporting on sales leads and opportunities

    Harris Products Group: Working Smarter and Increasing Profits ›

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  • E-Commerce

    Build customer loyalty and demand generation with an online presence that meets
    their needs.

    • Develop attractive content that helps customers find best products and services
    • Provide targeted customer pricing with efficient and fast order creation
    • Deliver personalized product information in catalogs designed for industrial machinery companies

    Web Brochure: Improve with a Solid E-Commerce Strategy ›

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We can help.

Want to learn more about SAP for Industrial Machinery and Components?

Find more SAP solution information. Lines of Business › Solutions ›

*All implementation results are for informational purposes only and the examples provided while based on actual SAP customers' experiences do not represent commitments or guarantees by SAP and/or its partners. Actual pricing, costs, and implementation results may vary, based on customer-specific requirements and needs. The only warranties for SAP products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.