Deepen consumer insights and respond to market dynamics – faster

Consumer Service Management

Leverage consumer interactions for continuous improvement, including direct-to-consumer marketing, product innovation, consumer segmentation, and more.

• Provide multi-channel, tiered services that provide expert assistance
• Capture consumer data to serve and engage consumers in new channels
• Deliver and track data including special offers, service requests, and consumer complaints

Continuous Product Innovation

Drive differentiation and growth by effectively managing your product portfolio, innovation processes, resources, compliance, and costs.

• Improve responsiveness to consumer needs by aligning innovation opportunities with cross-functional strategic plans
• Manage processes for open innovation, concept development, and intellectual
  property management
• Coordinate projects and resources within budget and time-to-market requirements

Solution Brief: Continuous Product Innovation ›

Integrated Product Development and Compliance

Integrate product development with compliance efforts to mitigate risks and manage compliance throughout the entire lifecycle.

• Maximize product development efficiencies and enable collaboration by sharing master data
• Integrate design with sourcing to tighten process control, improve compliance, and lower costs
• Improve quality and lower production costs by seamlessly handing over requirements
  to manufacturing

Solution Brief: Integrated Product Development ›

Account and Trade Promotion Management

Maximize customer value by increasing promotion spend efficiency and reducing outstanding customer claims.

• Measure product and customer profitability and promotion effectiveness
• Coordinate and align sales processes with promotions and marketing efforts
• Improve product availability by aligning promotion planning and forecasting with
  demand planning

Sales Execution

Empower your sales team to confirm in-store merchandising and promotion compliance, check inventory status, and process replenishment orders.

• Ensure merchandising execution and reduce claims
• Optimize visits and territory coverage with visibility into sales data, performance, and budget
• Analyze sales effectiveness, perform compliance checks, and monitor competitive activity

Customer Service Management

Create an interaction center to respond to and resolve customer issues in a
timely manner.

• Route customers to service experts who have full visibility into their information
• Integrate fulfillment processes with back-office systems for visibility into customer data
• Automate the returns process by tracking and managing returned items, defects,
  and resolutions

Solution Brief: Improving Service with Communications Management ›

Direct Store Delivery

Optimize direct deliveries to stores to reduce costs, ensure merchandising compliance, minimize stock-outs, and improve shopper experience.

• Increase time spent with customers in the store by decreasing the administrative tasks
• Drive competitive differentiation through better in-store execution
• Win shelf space, displays, and preferred locations over your competitors

Collaborative Demand and Supply Planning

Synchronize demand and supply by integrating visibility into market demand with your supply processes.

• Enhance visibility to ensure product availability, reduce lost sales, and improve service
• Improve in-stock rates, service levels, and supply chain costs by enabling inventory optimization
• Meet customer expectations profitably and out-execute the competition

Danisco: Improving Supply Chain Planning ›

Logistics and Fulfillment Management

Streamline execution processes by integrating and automating logistics operations across your warehousing, transport, and fulfillment areas.

• Improve on-time delivery levels, high order fill rates, and customer service
• Optimize transport utilization, routes, process visibility, and collaboration
• Lower warehousing and distribution costs by integrating partner data with event management

Solution Brief: Advanced Warehousing ›

Product Safety and Traceability

Automate quality and safety processes to ensure compliant product safety and traceability.

• Ensure safety with procurement compliance, supplier visibility, and raw material genealogy
• Mitigate risk with compliant manufacturing, automated safety processes, and quick
  response times
• Lower cost and risk of recalls by assessing the scope of the issue and recalling at-risk products

White Paper: Keeping Consumers Happy and Healthy ›

Manufacturing and Fulfillment for Apparel and Footwear

Efficiently handle growing product lines by managing product style, color, and size through unique production runs.

• Improve seasonal stock-level management
• Manage customer delivery and warehousing by style, color, size, stock, and category level
• Improve inventory stock accuracy, and reduce mark-downs and write-offs

Business-to-Business E-Commerce

Increase your sales with online stores that fit your brand and your customers' needs.

• Provide an easy shopping experience with the ability to search your catalog online
• Enable customers to submit orders and track them – from warehouse processing to delivery
• Ensure service agents have access to customer data throughout the order lifecycle

Customer Service Management for Apparel and Footwear

Enhance the customer experience with multi-channel service delivery and order management designed for apparel and footwear companies.

• Enable efficient and user-friendly order entry based on style, color, and size
• Reduce stock-outs with real-time visibility into inventory and order status
• Improve cash flow by shortening the order-to-cash cycle and reducing working capital

Manufacturing Excellence

Orchestrate supply across a network of plants through integrated production planning
and execution.

• Adapt to changes in customer orders to effectively and efficiently plan production cycles
• Standardize production planning and scheduling practices to reduce costs and meet
  customer needs
• Minimize unplanned downtimes to ensure product quality and improve customer satisfaction

Tasty Baking: Achieving Manufacturing Excellence ›

Sourcing and Procurement

Enable end-to-end sourcing and procurement by connecting spend analysis, on-demand strategic sourcing and contract management, and operational procurement.

• Ensure accurate, timely visibility into sourcing data to maximize savings and profitability
• Identify the best supply sources and increase competition via online bidding, RFQs, and auctions
• Source upcoming demands at reduced costs and assured compliance

Sourcing and Contract Management

Centralize sourcing and contracts by connecting supplier management, operational procurement, and contract management.

• Accelerate procurement cycle times to increase productivity and efficiency
• Negotiate savings and allow deeper engagement with strategic suppliers
• Ensure that negotiated terms and conditions are applied and used consistently

Consumer Products Solutions for Small and Medium Enterprises

Improve operating efficiency, gain flexibility, and realize speedy ROI with our affordable, integrated consumer products software for SMEs.

• Capture spontaneous customer demand by improving forecast accuracy and on-shelf availability
• Enhance customer service with faster response to market and operational changes
• Shorten inventory cycles and coordinate reductions in inventory levels

Web Link: Implementing ERP in Your Growing Business › Web Link: SAP's SME Solution Portfolio ›