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INCOME
Operating Income-Related Targets and Performance in 2008
Our operating income-related internal management goals
and published outlook were expressed in non-GAAP terms
derived from U.S. GAAP measures in 2008. For this reason,
in the following section we discuss performance against
our targets exclusively and expressly in terms of non-GAAP
numbers. All subsequent discussion in the Revenue and
later subsections of this Income section is in terms of IFRS
measures. The numbers are not explicitly identified as IFRS
measures. As a consequence of our acquisition of Business
Objects in January 2008, our numbers for 2008 and 2007
are not fully comparable.
Non-GAAP Software and Software-Related Service
Revenue
Target
At the beginning of 2008, we set ourselves the ambitious
target of increasing non-GAAP software and software-related
service revenue (2007: € 7,427 million) by between
24% and 27% on a constant currency basis. We defined
the measure as excluding a nonrecurring deferred support
revenue writedown of approximately € 180 million from the
acquisition of Business Objects. We expected SAP’s business,
excluding the contribution from Business Objects,
to contribute 12 to 14 percentage points to this growth. In
July, we also announced that in view of our successful first-half
of the year operations, we expected non-GAAP software
and software-related service revenue growth to be at
the top end of the target range that we had announced earlier.
In October, after experiencing an unexpected downturn
in revenue at the end of the third quarter and in view of the
uncertain economic environment, we decided we could
no longer specifically forecast our non-GAAP software and
software-related service revenue growth for 2008.
On a constant currency basis over the full year, our non-GAAP software and software-related service revenue grew
20% (16% without adjustment for currency effects) to
€ 8,919 million (2007: € 7,427 million), so we missed the
revenue target we had set ourselves at the beginning of
the year. The reason we failed to achieve the target was
that, with prospects for the future so unclear in the financial
and economic crisis, demand for our software products
decreased
steeply because many customers declined to
make investment decisions. The fall in demand affected
original SAP products more severely than the products of
Business Objects. Thanks primarily to successes in the
first half of the year, SAP’s business without the Business
Objects input contributed 6 percentage points to non-GAAP
software and software-related service revenue growth on a
constant currency basis. For the fifth year in succession,
we achieved double-digit percentage growth in full-year
non-GAAP software and software-related service revenue
growth on a constant currency basis.
Non-GAAP Operating Margin Target
At the beginning of 2008, we set ourselves a profitability
target of increasing constant currency non-GAAP operating
margin, which excludes a nonrecurring deferred support
revenue writedown from the acquisition of Business Objects
and acquisition-related charges, to between 27.5% and
28.0%. Non-GAAP operating margin is the ratio, expressed
as a percentage, of non-GAAP operating income to non-GAAP total revenue. The non-GAAP operating margin outlook
that we announced at the beginning of 2008 included
accelerated investments of € 175 to € 225 million (2007:
€ 125 million) in building a business around the new SAP
Business ByDesign solution to address new, untapped
segments in the midmarket. In the first quarter of the year,
we modified the rollout strategy for the SAP Business
ByDesign solution to ensure a more focused and controlled
ramp-up process. We announced that the accelerated investment
in SAP Business ByDesign in 2008 would be reduced
by approximately € 100 million in view of the change
to the rollout strategy. We expected this would reinforce
the operating margin improvement and lead to an operating
margin in the range 28.5% to 29.0%. In the second quarter,
we announced that we expected the year’s operating
margin to be at the upper end of that range. In the third
quarter, we responded to the effects of the financial and
economic crisis by introducing cost-containment measures,
expecting to cut around € 200 million from budgeted costs
in the fourth quarter. We updated our profitability target
accordingly,
expecting to achieve a non-GAAP operating
margin of about 28.0% on a constant currency basis provided
we achieved 20% to 22% year-over-year growth in
non-GAAP software and software-related service revenue
on a constant currency basis.
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