END-OF-YEAR SITUATION
Another Clean Bill of Health
SAP was in good health at the end of 2008, not least
because
of our sustained profitable growth. Despite the
unfavorable economic climate, we can point to our broad,
innovative range of solutions, highly qualified and highly
motivated workforce, strong market position, efficient
processes,
sound profitability, and liquidity.
SAP in the Current Economic Environment
Beginning with the deepening of the financial crisis in mid-September 2008, the economic situation deteriorated
sharply. The international financial crisis spread a chill through
the economies of the industrialized countries that cooled
the markets for goods and services. The profound crisis
in the economy is remarkable for the global and intense
downturn it caused and for its complexity. Missing sales in
one region are not counterbalanced by more sales elsewhere.
However, the complexity of the economic crisis also represents
an opportunity for SAP, because businesses are
demanding
greater data visibility and more efficiency and
flexibility. By acquiring Business Objects, we greatly
strengthened our portfolio of solutions in this field.
With a large customer base, high levels of customer satisfaction,
a stable business model with a high proportion of
recurring revenue, and a sound financial base, SAP is well
armed to withstand the changed economic climate. We
offer
our customers – large or small, in all industries and all
countries – a broad palette of innovative business solutions
that give them flexibility to stay ahead in their field, capture
the full benefits of business networks, and grow profitably.