Life sciences is a complex business, and growing more complex every day. Fierce competition across industry segments means that "first to market" does not necessarily equal market leadership. Stunning scientific advances are revolutionizing the process of finding and developing new drugs and medical products. Complex medicines and medical devices require long R&D cycles with time-consuming and expensive discovery, engineering, and design phases, and pre-clinical and clinical development.

And, regulatory agencies are becoming increasingly vigilant in assuring the safety of products at all stages of the product life cycle, from manufacturing and distribution to consumption and use.

With SAP for Life Sciences solutions, companies of all sizes in pharmaceuticals (ethical, generic, specialty, OTC), biotechnology, diagnostics, and medical devices and products can have complete visibility and real-time access to information to help anticipate, analyze, and respond to market demands. Our solutions deliver the technical foundation you need to address these complex, often conflicting business challenges:

More information on SAP for Life Sciences can be found on the Global SAP.com website (opens in a new window)

• Regulatory compliance -- Proactively manage product safety, continuously improve product quality -- and capitalize on your response to regulatory and validation requirements -- through the entire value chain, whether in-house or contracted.
• Time to market -- Recognize product pipeline gaps, identify the products with the best market opportunities, and efficiently run global R&D projects using timely information.
• Time to value -- Decrease the time from product launch to peak sales by increasing sales and marketing performance and effectively managing increased chargeback and rebate volumes.