Consumer products companies have one mission: to build a customer base by giving consumers the products they need -- fast. But in order to achieve this mission, you must manage multiple distribution channels, from storefronts, to the Internet, to media outlets. Control costs while remaining competitive. And maneuver through a layer of retail partners -- many of whom are becoming competitors with their own private label brands -- to connect with customers.

In such a volatile business climate, staying focused on consumer needs is a huge challenge. That's why more and more consumer products companies are turning to SAP for Consumer Products. This comprehensive set of solutions enables the seamless and cost-effective integration of every step of your value chain, from suppliers to consumers. You'll be able to leverage your existing IT investments -- and build a growth path for future cross-enterprise processes. So you can respond to customer needs quickly and efficiently without raising costs or slowing growth.

By delivering industry-specific elements and broad market solutions, SAP for Consumer Products solutions give you the ability to meet demand and shifting customer requirements quickly and cost-effectively. And with SAP Business Maps, you can see the benefits of SAP for Consumer Products -- before you buy.

More information on the Global SAP.com website about SAP Trade Promotion Management, SAP Apparel and Footwear, SAP Beverage.

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