Reaching the right customers with timely, compelling offers drives successful go-to-market strategies. Yet, marketing and sales teams often struggle with coordinating efforts – yielding ineffective marketing campaigns, unprofitable promotions and, even worse, dissatisfied customers.

Solutions for Maximising Your Return on Sales and Marketing Investments

SAP enables sales and marketing organisations to optimise go-to-market investments and deliver superior customer value through coordinated and integrated capabilities and services, including:

• Brand and product management – Establish strategic goals, and seamlessly coordinate objectives with sales, marketing, account planning, financial management, and supply chain execution.
• Trade promotion management – Plan complementary promotions and marketing campaigns; drive brand, customer revenue, and volume objectives; and leverage internal and external data to measure promotion effectiveness.
• Account management – Partner with customers through detailed, coordinated customer-specific marketing, sales, promotion, and supply-chain activities to maximise value delivery.

According to a recent SAP benchmarking report, companies leveraging SAP solutions and services to coordinate and integrate sales promotions and marketing campaigns that optimise sales and marketing investments have:

• Improved incremental sales during promotional periods by 3-5%
• Reduced out-of-stock rates by 10-40%
• Increased promotion-spend efficiency an average of 10%
• Reduced outstanding customer claims between 40% and 70%

Sales and marketing organisations leverage SAP to enable coordinated end-to-end business processes that optimise sales and marketing investments by:

• Aligning marketing plans with trade promotion and sales execution plans
• Improving forecast accuracy and product availability – integrating demand planning for ongoing and coordinated manufacturing, inventory, and logistics management
• Ensuring accurate budgeting and timely settlements and claims processing for both direct and indirect channels through real-time integration with financials
• Leveraging in-depth analysis to measure key performance indicators including brand performance, product and customer profitability, and campaign and promotion effectiveness.

In addition to these capabilities, SAP Services provide comprehensive strategy, road map, and value assessment services that review current capabilities, develop goal-oriented road maps, and project ROI from proposed sales and marketing solution investments. All SAP applications and enterprise services are powered by SAP NetWeaver, giving IT departments the ability and flexibility to support sales and marketing processes with business process integration and consolidated data from both SAP and other internal and external data sources. Only SAP offers the combination of capabilities and services that enable sales and marketing organisations to coordinate their go-to-market investments, ensure effective campaigns and promotions and, ultimately, deliver superior value to their customers.

Learn More

• Get involved: Visit Inside Access.
• Find out more about SAP partner solutions and services.