Chilean Insurance Company Selects SAP® Software to Improve Customer Relations and Maximize Profits

SAP NEWSBYTE - August 25, 2009 - Caja de Compensación La Araucana, a leading insurance company in Chile for 40 years, has selected SAP® software to improve business processes, align with industry best practices and stay up to date with current insurance regulations and standards.

The first phase of the SAP implementation project covers the flagship enterprise resource planning (ERP) application SAP® ERP for managing its key processes and is aimed at modernizing the financial, accounting, sales and credit departments. Business intelligence (BI) solutions will also be implemented, which provide the company a complete view of its business to help close the gap between strategy and execution.

Next year, the insurer plans to implement the SAP® for Banking solution portfolio and the SAP® Customer Relationship Management (SAP CRM) application. With this, La Araucana will be able to fulfill its objectives of maximizing profitability, managing risks, optimizing processes and improving customer relations.

SAP ERP and SAP CRM are core applications of the SAP® Business Suite software. For more information, please visit the SAP Business Suite newsroom.