Business Intelligence Solution Enables Better Decision-Making For Droga Raia

SAP NEWSBYTE - September 17, 2009 - In just two years, one of the largest drugstore chains in Brazil, Droga Raia, has increased its number of stores across southeastern Brazil from 150 to 259. In 2008, the company also increased total sales from R$721 million in 2006 to R$1.18 billion. To help maintain growth in revenue and number of stores, drugstore chain Droga Raia has implemented SAP® BusinessObjects™ XI solutions, helping to reduce the time required to generate reports.

The rapid growth of Droga Raia resulted in an increased volume of data that the company’s database needed to manage, including information on over 30,000 products and three million active customers. In order to manage and gain better insight into its information, the drugstore chain implemented a business intelligence (BI) system capable of retrieving information quickly. The company selected SAP BusinessObjects software because of the flexibility offered and the ability to meet the specific demands of the retail industry. Droga Raia now has better access to sales data, helping to enable them to make strategic decisions on store and individual customer promotions more quickly.